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Eight borrower funnels, written and wired for you.
The library
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All funnelsFunnel anatomySpeed-to-leadMortgage ad complianceFunnels + ads bundlesThe speed-to-lead layer behind every funnel.
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ContactAuthor · editorial persona
AI & Web Performance Editor
Priya Raman is the editorial persona for our web performance and AI articles. She explains how static pages, structured data and answer-first writing help a mortgage site rank and get cited, and where conversational AI helps a loan officer — and where a licensed human must take over.
Writes about: Core Web Vitals, schema markup, generative engine optimization, AI receptionists, AI chat. Priya Raman is an editorial persona of the Get Mortgage Funnels team; no licences or NMLS IDs are claimed.
Web performance · October 19, 2026
Generative engine optimization for mortgage sites: how AI assistants pick sources, what makes a page citable, schema, llms.txt, crawler choices and a GEO checklist.
By Priya Raman
Web performance · October 19, 2026
Why mortgage website speed matters for leads and ads, what Core Web Vitals measure, the thresholds to hit, and the fixes that make LO sites and funnels fast.
By Priya Raman
AI Engine · October 19, 2026
Using AI to answer mortgage leads in Facebook Messenger, Instagram DMs, TikTok and website chat: messaging windows, consent, handoff, sample flows and setup.
By Priya Raman
AI Engine · October 19, 2026
An AI receptionist for mortgage calls: what it can answer, what it must never say, recording and AI-disclosure consent, TCPA, handoff rules and setup.
By Priya Raman
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