AI Engine · Website chat
Website chat that books calls, not tickets
Most chat widgets on mortgage sites are a contact form in disguise. This one answers general questions on the spot, gathers what you need, and puts a call on your calendar before the visitor leaves.
AI Website Chat: $129/mo · AI Engine setup $490
Hi! I'm the AI assistant for the Rivera Team. Looking into a refinance?
Maybe. I want cash for a kitchen remodel but my rate is low.
That's a common situation. Some homeowners compare a cash-out refinance with a home equity line, which can leave the first mortgage alone. A loan officer can compare both with your numbers. Want to book 15 minutes?
Sure, can you just tell me if I qualify?
I can't decide that — only a licensed loan officer can review your details. I can book you in and pass along your goal so they're ready. What's the best number to reach you?
SMS consent shown · contact saved · call booked Thu 11:30
Sample conversation — fictional team
What it is
What is website chat for loan officers?
An AI website chat is a chat widget on your mortgage website and funnel pages that answers general questions from your approved knowledge, collects the visitor's name, contact details and goal, books a call with a loan officer and hands the conversation to a human on request — logging the transcript in your CRM.
How it works
Set up once, answers every time
- 01
Lives on every page and funnel
A light widget that loads after the page, so it never slows your load time.
- 02
Knows the page it is on
On a VA page it opens with VA context; on the HELOC funnel it talks equity.
- 03
Collects, then books
Name, contact, goal, timeline — with the SMS consent checkbox shown before any text is sent.
- 04
Human takeover
You or a teammate can jump into the conversation from the CRM inbox or mobile app.
Honest limits
What it can do, and what it never will
It can
- Answer approved general questions instantly
- Use page context (program, funnel step)
- Book calls on your calendar
- Capture contact details with consent
- Hand off live to a human
- Log transcripts to the CRM
It cannot
- Quote rates or fees
- Decide eligibility or approve
- Collect SSNs, account numbers or documents
- Give advice
- Keep chatting when a human is requested
On every channel, never
- Quote a rate, APR, payment or fee
- Say a borrower is approved, pre-approved or qualifies
- Give financial, legal or tax advice
- Ask for Social Security numbers, account numbers or passwords
- Pretend to be a human when asked
- Treat borrowers differently based on protected characteristics
Consent & compliance
The rules we build around
We summarise public rules so you can ask the right questions. We are not lawyers; your compliance team approves the setup.
- 1
The widget identifies itself as an AI assistant.
- 2
SMS consent is collected with a clear checkbox before any text.
- 3
Chat transcripts are stored in the CRM; your privacy policy covers them (we provide the clause).
- 4
Same approved answers for every visitor supports consistent, fair treatment.
What we need from you
Setup checklist
- Your site (included) or a snippet for an external site
- Approved answers (we draft, you approve)
- Calendar availability
- Who receives handoffs and when
Pricing
$129/mo
AI Website Chat
AI Engine — all channels: $459/mo · one-time ai engine setup $490
Same brain, other channels
Does chat slow down my website?
No. The widget loads after the page is interactive and only fetches the full chat when a visitor opens it, so it does not affect the speed scores we build your site for.
Can the chat answer questions about rates?
It explains in general terms how rates are set and books a call for an actual quote. It never states a rate, APR or payment.
What happens when someone wants a person?
The assistant hands off immediately: you get a notification and can reply from the CRM inbox or mobile app. After hours it books a call or takes a message.
Will it work on my funnels too?
Yes. Funnel pages pass context (which funnel, which quiz answers) so the assistant does not ask the borrower to repeat themselves.
Can I see every conversation?
Yes. Transcripts sit on the CRM contact record and in the shared inbox with your SMS and social messages.
Is it a chatbot with scripted buttons?
It is conversational, but it answers from a closed set of approved information. If a question falls outside it, the assistant says so and offers a person instead of guessing.
Can I turn it off on certain pages?
Yes. For example, many LOs hide it on the application page so borrowers focus on finishing.
Does it work in Spanish?
Yes, if you approve Spanish answers. The assistant replies in the visitor's language and hands off to a Spanish-speaking LO where you have one.
No question matches that.
Try fewer words, pick "All", or send us the question — we answer within one business day.
Next stage: booked
Hear website chat answer your own questions
On the walkthrough we load a few of your real FAQs into a demo assistant and let you try to trip it up.
Free 25-minute call · month-to-month plans · no ad spend required to start
