AI Engine · second product line
AI for loan officers that answers first, then hands off
Your funnels create conversations at all hours. The AI Engine is the speed-to-lead layer behind them: one assistant, trained on answers you approve, on your phone line, website chat, texts and social messages.
One brain, one inbox
Can AI answer my mortgage leads? The basics, yes.
Yes — for the first conversation. The AI Engine answers general questions from information you approve, collects contact details and the borrower's goal, books a call and hands off to a licensed loan officer. Rates, eligibility and advice always stay with you.
- Answers general questions from your approved knowledge (programs you offer, service area, hours, documents)
- Collects name, contact details, goal and timeline
- Books a call on your calendar
- Hands off to you instantly on request, on complex questions, or on sensitive topics
- Writes a summary to the CRM contact
- Uses the same approved answers on every channel, so borrowers get consistent information
Every conversation
From hello to booked call
- 01
Greets & discloses
Introduces itself as your AI assistant on every channel.
- 02
Answers basics
Programs you offer, documents, hours, service area — only from answers you approved.
- 03
Collects details
Name, contact, goal and timeline, with SMS consent where texting follows.
- 04
Books a loan officer
Puts the call on your calendar and confirms it.
- 05
Hands off
Transfers, alerts you, and writes a summary to the CRM contact.
Channels
Pick your channels
AI Receptionist
A done-for-you AI receptionist for mortgage teams: answers calls 24/7, handles general questions, books calls, transfers to you and logs a summary.
$259/mo
Website chat
An AI chat widget for your mortgage website and funnels: answers general questions, collects details and books calls — with instant human handoff.
$129/mo
Facebook & Instagram DMs
AI replies for Messenger and Instagram DMs for loan officers: one inbox with SMS and chat, approved answers, booking and human handoff.
$169/mo · Social DMs
TikTok messages
AI-assisted TikTok message replies for loan officers, where your account's messaging access allows: answers, booking and handoff in your CRM inbox.
$169/mo · Social DMs
SMS
Consent-first AI texting for loan officers: two-way SMS that answers, books and hands off, with A2P 10DLC registration help and STOP handling.
$149/mo
Guardrails
Six things it will never do
These rules are built into every channel and tested before launch. They protect borrowers, your licence and your company.
- Quote a rate, APR, payment or fee
- Say a borrower is approved, pre-approved or qualifies
- Give financial, legal or tax advice
- Ask for Social Security numbers, account numbers or passwords
- Pretend to be a human when asked
- Treat borrowers differently based on protected characteristics
Pricing
AI Engine pricing & bundles
| Option | Monthly | Notes |
|---|---|---|
| AI Website Chat | $129 | Unlimited conversations on approved knowledge |
| AI SMS | $149 | Carrier and A2P 10DLC registration fees are passed through at cost. |
| AI Social DMs (Messenger, Instagram, TikTok) | $169 | Unlimited conversations on approved knowledge |
| AI Receptionist | $259 | 600 minutes included, then $0.19/min |
| AI Engine — all channels | $459 | Every channel; 600 receptionist minutes included |
| AI Engine setup | $490 one-time | We train it on your programs, service area, hours, FAQs and handoff rules, then test every channel with you. |
| Funnel Stack + AI Engine | $769 | Save $79/mo vs $848 separately |
| Full Library + AI Engine | $949 | Save $89/mo vs $1,038 separately |
SMS carrier and A2P 10DLC registration fees are passed through at cost. Month-to-month; annual billing saves the same percentage as funnel plans.
AI Engine vs the usual options
| Voicemail + call back | Human answering service | AI Engine | |
|---|---|---|---|
| Answers after hours | No | Usually | Yes, 24/7 |
| Books on your calendar | No | Sometimes | Yes |
| Chat, SMS and DMs too | No | Rarely | Yes, one inbox |
| Knows your programs | — | Script only | Approved knowledge base |
| Quotes rates | — | Should not | Never (by design) |
General comparison; individual answering services vary. Checked 2026-10-19.
What is the AI Engine?
The AI Engine is a done-for-you conversational AI system for mortgage teams: an AI receptionist for calls, plus AI replies for website chat, SMS, Facebook Messenger, Instagram DMs and TikTok messages (where account access allows). One set of approved answers powers every channel, and every conversation lands in one CRM inbox.
Will the AI quote rates or tell borrowers they qualify?
Never. It explains that a licensed loan officer quotes rates and reviews eligibility, then books that call. It also never asks for Social Security or account numbers.
What is it trained on?
On information you approve: the programs you offer, states you are licensed in, hours, documents lists, FAQs and your handoff rules. We draft it from your website and a short questionnaire; you approve every answer.
Do borrowers know it is AI?
Yes. It introduces itself as your AI assistant and says so whenever asked. Disclosure is required by some state rules and it keeps trust intact.
What about call recording and texting rules?
The receptionist gives a recording notice when recording is on (some states require all-party consent). Texts go only to people who opted in, from a number registered for A2P 10DLC, with STOP and quiet hours handled automatically. Your compliance team approves the setup.
Does it treat every borrower the same?
It gives the same approved answers to everyone and never asks about or acts on protected characteristics, which supports fair-lending consistency. Your compliance team reviews the knowledge base.
Can I start with one channel?
Yes. Each channel has its own monthly price, or take all channels for one price. The one-time setup fee covers training and testing whichever channels you choose.
Is the AI Engine included in funnel plans?
It is a separate product line, available as an add-on or in discounted bundles with Funnel Stack and Full Library, shown on this page and the pricing page.
What happens when the AI does not know an answer?
It says it does not have that information, offers to book a call or take a message, and alerts you. It does not guess.
Can my team see and take over conversations?
Yes. Every conversation — calls (as summaries), chat, SMS and DMs — sits in the shared CRM inbox and mobile app. When a teammate replies, the AI steps back.
No question matches that.
Try fewer words, pick "All", or send us the question — we answer within one business day.
Next stage: booked
Try to trip it up on a live walkthrough
We load a handful of your real FAQs into a demo assistant. Ask it rate questions, odd questions, rude questions — and watch it hand off.
Free 25-minute call · month-to-month plans · no ad spend required to start
