Found everywhere · GEO
Generative engine optimization: get cited in AI answers
Borrowers now ask AI assistants "what's the difference between FHA and conventional?" and "who does VA loans near me?". GEO makes your site easy for those systems to read, trust and cite.
Definition
What is Generative engine optimization (GEO)?
- Generative engine optimization (GEO)
- Generative engine optimization is making a website easy for AI assistants and AI search features to understand, attribute and cite. It relies on plain, factual statements, consistent entity names, structured data, visible authorship and dates, sourced statistics, an llms.txt file and not blocking AI crawlers.
Every plan includes it: from the Single Funnel plan at $249/mo up.
How we build it
How we build GEO into every page
- 01
Plain, quotable facts
"We launch a funnel in 10 business days" beats "lightning-fast launches". Facts get quoted; slogans get skipped.
- 02
Consistent entity names
Your name, company, programs and NMLS ID written the same way everywhere and in schema.
- 03
llms.txt and clean HTML
A plain-text map of your key pages and semantic HTML that reads correctly without styles or scripts.
- 04
Sources and dates
Statistics carry the source and date in the same sentence; pages show last-updated dates.
- 05
Crawlers allowed
robots.txt allows the major AI crawlers by default — your call to change.
Compared
DIY builder vs agency vs done-for-you funnels
| GEO | DIY site builder | Typical local agency | Get Mortgage Funnels |
|---|---|---|---|
| llms.txt | No | Rare | Included |
| AI crawler decision in robots.txt | Default | Rare | Explicit, documented |
| Sourced, dated statistics | Rare | Varies | Standard |
| Person schema for each LO | No | Rare | Included |
General comparison of approaches, not of specific companies. Checked 2026-10-19. See named comparisons.
Checklist
GEO checklist for your site
Use it to audit any mortgage site, ours or not. This site passes every item — it's built the same way as yours will be.
- llms.txt and llms-full.txt published
- AI crawlers allowed (or a documented choice)
- Organization + Person schema connected with @id
- Facts stated plainly
- Sources and dates on numbers
- Consistent name/NMLS everywhere
The rest of "found everywhere"
What is llms.txt?
llms.txt is a proposed plain-text file at the root of a website that describes the site and links its most important pages for large language models. It is not an official standard yet, but it is cheap to publish and helps AI tools find the right pages.
Should I block AI crawlers?
If you want to be cited in AI answers, blocking them works against you. We allow the major AI crawlers by default and document the choice in robots.txt so you can change it.
Can you guarantee ChatGPT or other assistants will mention me?
No one can. We make your site clear, consistent and citable; whether an assistant mentions you also depends on what it knows from elsewhere — reviews, directories and press.
Do AI assistants read schema?
Many AI search systems use the same crawled data as search engines, and structured data makes facts like your name, services and area unambiguous. It is good practice either way.
What makes content "citable"?
Clear statements of fact, named sources with dates, visible authorship, and specific answers. Vague marketing language gives an AI nothing to quote.
Does GEO change how my site looks?
Not much. It mostly changes how content is written and structured: answer-first sections, definition blocks, tables and visible dates.
Where else should my business appear for AI to know it?
Off-site mentions matter: Google Business Profile, Zillow lender profile, NMLS Consumer Access, local directories and reviews. We list the ones to claim during onboarding.
Is GEO safe for compliance?
Yes, if the facts are right. We avoid putting rates or eligibility promises in quotable statements because AI tools may repeat them out of context.
No question matches that.
Try fewer words, pick "All", or send us the question — we answer within one business day.
Next stage: booked
Fast, findable, and built to convert
Every funnel we build sits on a site with GEO done properly. Book a call and we'll audit your current site against this checklist for free.
Free 25-minute call · month-to-month plans · no ad spend required to start
