Fast mortgage websites, built to score 90+

Slow pages lose visitors. Google's Think with Google research (2017) reported that as mobile page load time goes from 1 to 3 seconds, the probability of a bounce increases by 32%. For paid traffic you also pay for every bounced click.

We build to a target of 90 or higher on Google PageSpeed Insights for mobile and desktop. We do not quote a score for your site until it is built and measured, because content, images and third-party tools you add can change it.

They are loaded lazily and switched off for visitors who prefer reduced motion. Heavy effects never block the first paint.

Not necessarily, but plugin-heavy themes often are. We use static pages because they are fast by default and have less to maintain and patch.

Our chat widget and forms load after the page is interactive. Third-party tags that you add later are the most common cause of slowdowns; we review them with you.

Per Google's web.dev guidance: Largest Contentful Paint 2.5 s or less, Interaction to Next Paint 200 ms or less and Cumulative Layout Shift 0.1 or less, at the 75th percentile of page loads.

Landing page experience is one of the factors Google Ads uses in Quality Score, and a better Quality Score can lower costs. Speed is part of that experience, alongside relevance.

Every build runs automated checks, and monthly edits go through the same pipeline. If a new tool would slow pages, we tell you before adding it.