Author · editorial persona

Mara Ellison

Funnel Strategy Editor

Mara Ellison is the editorial persona behind our funnel strategy articles. Her pieces break a funnel into its working parts — ad angle, landing page, quiz, result, application handoff and follow-up — and show the trade-offs of each choice. She cites public sources with dates and labels every illustrative number as illustrative.

Writes about: quiz funnels, landing pages, speed-to-lead, first-time buyer marketing. Mara Ellison is an editorial persona of the Get Mortgage Funnels team; no licences or NMLS IDs are claimed.